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Developing Effective Communication Plans For Corporate Events

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Here is the presentation from the November 10, 2011 Women TIES event in Watertown, NY — enjoy!

CLARITY WOMEN TIES 11-10

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Women Business Owners Serve on Technology Group’s Board of Directors to Cultivate Innovation in Central New York

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Rhonda R. Cabrinha and Monica D. Johns have some things in common. They are both business owners and members of Women TIES (Women Together Inspiring Entrepreneurial Success). Cabrinha is vice-president and equity partner at Ellis, Moreland & Ellis, a locally owned Independent Insurance Agency. Johns is president and CEO of Clarity Management Consulting, a Syracuse-based consulting firm. Both women are also members of the board of directors of the Technology Alliance of Central New York (TACNY). Might this suggest something about women business owners and geekdom?

You bet it does, according to Tracy Higginbotham, founder and president of Women TIES. “It sends a powerful message about women entrepreneurs and their commitment to be fully engaged in securing the prosperity of their communities,” says Higginbotham. As Johns says, “TACNY’s mission supports what has been identified as a critical business imperative, the importance of which cannot be overemphasized, namely the need to advance innovation by increasing the number of graduates in science, technology, engineering, and math (STEM).”

TACNY’s work supports local schools and other educational institutions in their efforts to generate interest in the STEM disciplines among middle and high school students. “Technology and innovation are the building blocks of Central New York’s future prosperity. TACNY’s programs are essential for motivating the next wave of innovators,” said Cabrinha.

TACNY is a nonprofit organization that has served the Central New York community since 1903. TACNY hosts science and technology presentations geared toward middle school students and supports a myriad of local and regional student events, including the Science Olympiad middle and high school competition and the CNY Rocket Team Challenge, just to name a few. The group also offers lectures and tours that address the interests of technology professionals, educators, and other adults who simply want to become more tech-savvy.

TACNY’s signature event is the Celebration of Technology Awards Banquet, slated for September 19, 2011. It will feature Deanne Bell, possibly the most popular woman engineer in the country. As a television personality, Bell is best known as co-host of PBS’s Design Squad and host of DIY Network’s Money Hunters (http://www.diynetwork.com/deanne-bell/bio/index.html ). Organizers are looking to ignite students’ passion about science and technology, and they believe Bell is just the speaker to do it. Visit http://www.tacny.org/news_and_events/vw/3/itemid/546/d/20110919.aspx for event details.

Rhonda R. Cabrinha, CIC is vice-president and equity partner at Ellis, Moreland & Ellis, a locally owned Independent Insurance Agency. She has more than 35 years of experience in the insurance business and held numerous positions with National Grange Mutual Insurance Company prior to joining Ellis, Moreland & Ellis. Rhonda holds the Certified Insurance Counselor designation (CIC). She is a Regional Director of IAAC, the Membership Services Division of the Independent Insurance Agents and Brokers of New York. She is actively involved in the Syracuse I Day committee, which she chaired in 2009. Rhonda is the 2005 recipient of Syracuse’s Insurance Person of Distinction Award and a past president of the Independent Insurance Agents of Central New York. Ellis, Moreland & Ellis (www.emeinsurance.com) provides insurance protection for individuals and businesses throughout New York State.

Monica D. Johns, MBA, PMP®, president and CEO of Clarity Management Consulting (www.claritymanagementconsulting.com), has more than 25 years of technical and business experience including positions with General Electric, Corning, and General Motors. Her background includes engineering, process improvement, team development, program and project management, and consulting. She earned her MBA from the Wharton School at the University of Pennsylvania, and her Bachelor of Science degree in Industrial Engineering from the University at Buffalo. Johns received her Six Sigma Black Belt from the Institute of Industrial Engineers and holds the Project Management Professional (PMP®) credential conferred by the Project Management Institute. Clarity transforms businesses from the inside out. With expertise in project management, process improvement, collaboration, and team development, Clarity uses process improvement as an enabler for clients’ strategic goals.

Tracy Higginbotham, president of Women TIES, helps women entrepreneurs in New York State expand their local, state, and regional marketplace. She serves on a variety of business advisory boards and is a guest speaker on a wide range of business topics for local chambers of commerce and business organizations. Tracy is also a columnist for the Syracuse Post-Standard and a two-time recipient of the SBA’s Women-Owned Business Champion Award for Region II. She is a graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration and postgraduate studies in Business Management. Women TIES (http://www.womenties.com/) provides a variety of exceptional networking, development, and marketing opportunities for women business owners each month.

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Creating A Strategy For Incorporating Social Media Into Your Overall Marketing Plan

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Clarity – Creating A Social Media Strategy

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How To Select Innovative Supplier Partners Using a 5-Step Project Management Approach

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How To Select Innovative Supplier Partners

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Summary of Key Collaboration Enablers

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Here are a few collaboration enablers that appear to be among current industry best practices. The source articles provide a wealth of information on the success stories of organizations like 3M, Sony, and others.

COLLABORATION ENABLERS Source Article
Deploy a database of technical reports that can be accessed by anyone in the organization http://tinyurl.com/collab3M
Use employee-run technology events to create networking opportunities http://tinyurl.com/collab3M
Design open gathering spaces where people can congregate and share http://tinyurl.com/collabCERN
Create technology summits and make them accessible by enabling remote participation http://tinyurl.com/collabCERN
Create a “LinkedIn for scientists” for the R&D community http://tinyurl.com/collab3M
Share researchers across departments http://tinyurl.com/collab3M
Require collaboration and integrate it as a metric in performance evaluations http://tinyurl.com/collab3M
Allow employees to spend 15% of their time on projects they choose and allow them to work on outside projects http://tinyurl.com/collab3M
Create innovation funds for projects that don’t fit elsewhere http://tinyurl.com/collab3M
Collocate resources at critical junctures & enable easy access http://tinyurl.com/collab3M
Adopt spontaneous work styles. Use unified communications to enable spontaneous connections (IM for example). The key is immediate access versus needing to make appointments or schedule meetings. http://tinyurl.com/collabmorethantech
Adopt social media-type communication tools like “fmyi” http://tinyurl.com/collabFMYI
Fit high-tech tools into product development. Examples: videoconferencing w/advanced design software; combine Cisco’s TelePresence with animation design tools; allow for design inputs and changes to be shared in real-time instead of in series – reduces cycle time in development http://tinyurl.com/collabmorethantech
Give everyone access to high-end communication tools like Cisco’s TelePresence http://tinyurl.com/collabmorethantech
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TACNY to host “Growing Regional Technology Clusters” on 1/11/11

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The Technology Alliance of Central New York (TACNY) will host a presentation on growing the innovation economy, with a look at regional clusters such as clean tech, IT, sensors, bio/life sciences, and other sectors in which Central New York has a strong asset base. “Growing Regional Technology Clusters” is scheduled for January 11, 2011 from 6:00-7:30 pm and is part of the 2010-2011 Sweet Lecture Series. The local chapter of the American Society of Mechanical Engineers (ASME) is the co-host for this event.

The event will be held in the auditorium of the Whitney Applied Technology Center at Onondaga Community College. Admission is free and the event is open to the public. Light refreshments will be served. RSVPs are preferred and are requested by January 4, 2011. Walk-ins are welcome. RSVP to sweet.lecture@tacny.org.

The featured speaker for this event is Linda Dickerson Hartsock, VP, Innovation and Technology, CenterState CEO and director of industry collaboration for the Syracuse Center of Excellence. Linda also directs the Tech Garden and The Clean Tech Center.

Linda’s vast expertise includes state, regional, and local development, as well as strategic planning and structuring complex projects. She has helped organize regional development efforts across New York State, particularly education-industry partnerships related to emerging technologies, and has been the recipient of numerous federal and state awards related to her work.

Founded in 1903 as the Technology Club of Syracuse, the Technology Alliance of Central New York exists to enhance and facilitate the development, growth, and advancement of education, awareness, and historical appreciation of technology within the Central New York Community. Through its programs and support efforts, the Technology Alliance seeks to further serve members, as well as educational groups and institutions with similar missions, and be the key link among technical societies in Central New York.

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Clarity CEO mentioned in a recent post by Secretary of Transportation

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Monica Johns, president and CEO of Clarity Management Consulting, was mentioned in a recent post by Secretary of Transportation Ray LaHood on the Department of Transportation website:

http://fastlane.dot.gov/2010/11/new-yorkers-high-speed-rail-facebook-campaign-hits-all-the-right-notes.html

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